Dan Herer, son of legendary hemp and cannabis activist and advocate Jack Herer, was born into the cannabis movement. Starting in 1980, Dan worked alongside his father to end cannabis prohibition. For more than 40 years the Herer family has supported initiatives to end prohibition, including the landmark proposition (215) in California in 1996. This was the catalyst that inspired many other states to follow.
Today, Dan balances multiple roles. He is the director and principal educator of the Jack Herer Foundation and he continues as the publisher of Herer Media and Publishing. Dan oversees the ongoing production of Jack Herer's fundamental groundbreaking book, The Emperor Wears No Clothes, the history of cannabis and hemp.